Global cosmetics brand Anastasia Beverly Hills was founded in 1997 by Romanian-born beauty entrepreneur Anastasia Soare. Rooted in the science of sacred geometry, the company formulates, manufactures, and markets prestige cosmetics for a passionately informed “prosumer” audience. Dubbed the “people’s make-up brand,” ABH has cultivated an industry-unique relationship with its core customer, focused on product education and responsiveness in delivering the “ultimate polished look” for which the brand is known.