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The Easiest Way to be Bold: Try a Vibrant Eye Shadow Color

Bold and vibrant eye color is a fun way to play up a simple makeup look. Anyone can make it work if you know the right tricks! This summer I was asked to give some tips on how to create the perfect, vibrant eye for www.today.com. Check out the article below!

The easiest way to be bold: Try a vibrant eye shadow color

Light neutrals or a classic smoky eye may work for day-to-day makeup, but when it comes to adding some pizzazz, nothing compares to color. These bold eye looks are fierce and will absolutely get you noticed. Even better, they’re incredibly easy to master!

Reds and oranges

Cara Delevingne "Paper Towns" Australian PremiereLisa Maree Williams / Getty Images
Cara Delevingne at the Australian premiere of “Paper Towns” on July 5.

The most important step here is to neutralize your canvas (i.e. your eyelid) for maximum impact and true color payoff, says celebrity makeup artist Tomy Rivero. Start with a “bone,” “taupe” or “flesh”-tone eye shadow that’s closest to your skin color and apply with a wide shadow brush. Bobbi Brown eye shadow in Bone is a good pick. Then pick a reddish matte shadow (Rivero loves Ellis Faas Creamy Eyes in E127) or simply use your blush and apply a heavy layer. Blend with a brush to create a halo around your eye, providing soft definition and contrast. Then use an orange or tangerine color in a satin finish shadow for the sexy orange smoke.


"Morning Glory" UK Premiere - Outside ArrivalsWireImage
Rachel McAdams attends the UK premiere of “Morning Glory” on January 11, 2011 in London.

In many ways, yellow can be the most difficult color to use in a bright eye makeup look. To pull it off, use a matte bright yellow eye shadow (Try Yellow Matte Eyeshadow (7012) by FIRST by maqpro) on the lids with a navy blue or deep purple mascara for gorgeous contrast, suggests Jill Glaser, makeup artist and owner of Make Up First School of Makeup Artistry.

Line the upper and lower water lines with a white kohl pencil (NYX Jumbo Eye Pencil in Milk is creamy and non irritating, says Glaser) to give the eyes a wide-eyed, clean look. If you’re feeling extra bold, make like Rachel McAdams and line your top lid with an electric yellow.


Atelier Versace : Runway - Paris Fashion Week - Haute Couture Fall/Winter 2015/2016Pascal Le Segretain / Getty Images
Kendall Jenner walks the runway during the Atelier Versace show as part of Paris Fashion Week on July 5.

Model-of-the-moment Kendall Jenner turned heads on the runway with this gorgeous, light green eye look. “Using a matte, medium-green eye shadow, let the fluff shadow brush follow the natural contour of the eyes and extend it to the outside corner into a cat eye. Adding a little highlight using a shimmery lighter green (Makeup For Ever Eye Shadow in 312 Mint Green and 314 Nile Green) on the inner corners to give the color some intensity,” says Joey Maalouf, celebrity beauty expert and co-founder of The Glam App.


49th Annual Academy Of Country Music Awards - ArrivalsJason Merritt / Getty Images
Taylor Swift attends the Country Music Awards on April 6, 2014.

“Next time you do a dark smoky eye using blacks or charcoal, add a pop of color [by] applying bright-blue eyeliner into your bottom waterline,” says Maalouf. That’s all you need to recreate this red carpet-worthy look!


Joan SmallsLarry Busacca / Getty Images
Model Joan Smalls attends the 2015 CFDA Fashion Awards on June 1.

To get this look, slowly build the color. Use a lighter but complementary blue color with indigo (like Make Up For Ever eye shadow #83) and use a small brush to work the shadow out from the center of your eye toward the temple, says Rivero. Then apply a slate gray pencil eyeliner or cream shadow as the base. And don’t forget to bring the color down to your lower lash line!

While the smoky grays and charcoals create the base, indigo is the color you want most visible in the final look. “This has to be the color pop you want the camera and everyone to see. With a small sponge tip applicator, press on some of the Indigo eye shadow (“Try this gorgeous indigo color by KIKO Cosmetics #225 Indigo Blue Water eye shadow,” says Rivero). This gives the color presence without overpowering your face. For an extra playful pop, throw on some false eyelashes.


Image: 'Captain America: The Winter Soldier' Paris Premiere At Le Grand RexFrancois Durand / Getty Images
Scarlett Johansson attends the “Captain America: The Winter Soldier” premiere on March 17, 2014 in Paris.

Lilac was a popular beauty hue in the ’70s and it’s definitely back! A light purple is perfect for hazel or green eyes and easily complements brown-eyed girls as well. It can be applied as a sheer, watercolor-like wash for a soft look, or as a more opaque pigment for added drama.

“First apply a shimmery pink opalescent eye shadow (such as Pink Opal Pigment by MAC) on the inner corner of the eyelid. Next, apply either a wash of the purple (Beautiful Iris by MAC for a sheer wash of lavender) or a deep purple (Daphne by NARS Cosmetics for a deep shade of violet) over the entire upper eyelid. Using a black eye shadow (Mehron Intense Pro Presssed Powder Pigment in Carbon), apply to the outer corner of the upper eyelid and extend the black eye shadow into the crease. Lastly, apply a combination of the purple and black eye shadow under the lower lash line,” says Glaser.


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